<![CDATA[My Site - Blog]]>Sun, 20 Dec 2015 06:08:30 -0800Weebly<![CDATA[Marketing Tactics Used By Health Care Centers To Increase Brand Awareness]]>Tue, 15 Dec 2015 10:32:26 GMThttp://medical360ny.weebly.com/blog/marketing-tactics-used-by-health-care-centers-to-increase-brand-awareness
To boost online presence, internet marketing has become widely popular. Every hospital, clinic, and other medical service providers are using this facility to popularize their brand among patients.

Internet marketing is a combination of new and old techniques. Some of the key techniques or tactics used by internet marketing firms include-

SEO- Search Engine Optimization is the prime marketing technique that helps medical centers to improve their visibility online. In combination with paid marketing, it helps businesses achieve top search rankings, rapid growth, and traffic.
E-mail Marketing Campaigns- This is a great method to know about patients reviews about health care center services. Patients are kept updated about the health care services by using geo-targeted analytics and a simple mailing database.
Google AdWords Advertising- Advertising the brand through Google AdWords is a unique way. It helps attract more patients, allow local advertising, and reach potential patients.
Direct Mail Campaign – Though this method patients are informed about the offers, medical updates and more that helps keep them engaged with the health care center.
Social Media- Communicating with patients by means of social media networks such as Facebook and Twitter is an effective way to popularize the brand. It is a cost-effective method, alongside an easy form of sharing content, image, videos, etc. with help of social media healthcare marketing, a brand cannot only improve their search engine rankings, but also their branding and overall visibility.

After reading few of the above-mentioned marketing campaigns, you must have got an idea about what marketing strategies are used by healthcare health care center to leave good impression on the patients.
However, finding a reliable firm for this purpose is essential, so that you get desired results. Few factors to consider while choosing a marketing firm is hire one with a proven track record, and good experience. This will give you the assurance of receiving successful outcomes from your campaigns.

<![CDATA[What Are The Different Techniques Used For Medical Marketing Campaign?]]>Thu, 05 Nov 2015 06:14:22 GMThttp://medical360ny.weebly.com/blog/what-are-the-different-techniques-used-for-medical-marketing-campaignPicture
In the world of technology, everyone prefers using internet to search different products, services, or brands, as it is the only effective way to get faster and convenient results. Moreover, because of the increasing use of internet, the web marketing is becoming widely popular as result different businesses are also making efforts to boost their online presence. Out of all the major industries, medical industry is becoming a popular part of it.

Whether it is a hospital, clinic, or any other healthcare facility, everyone requires internet-marketing techniques to boost their online presence. Therefore, to improve their online presence, the medical firm requires to get in touch with a professional medical marketing firm to know about the existing medical marketing strategy.

Here are some of the key marketing techniques used for improving the online image-
  • SEO-It is one of the most popularly used marketing techniques, which helps in providing a brand top ranking in SERP. This technique is helpful for the medical industry in number of ways.  The websites that are on the top of SERP often get huge traffic and achieve new heights of success.
  • E-mail marketing campaigns- It an efficient way of promoting a brand. All the potential customers are informed about the exciting offers and the necessary details, which help in the popularity of the medical firm. The offers are sent through the e-mails as the medical firms always keep the database of the patients’ safe with them.
  • Social media- Social medial plays a vital role in every marketing campaign. Using the different social medial platforms as effective marketing strategy has proven to be a cost effective way to spread some good information about your brand. Being active on different social media sites such as Facebook, Google+, twitter etc, helps to share the important information with people and potential customers. Overall, this helps in improving the ranking and visibility of a brand.
  • Google AdWords Advertising- This is also an advertising method where ads are being placed on top SERP. This helps in reaching the targeted audience and the potential patients easily.

The aforementioned are the most common techniques that are used by different marketing firms for improving the online presence. In addition, according to your specific requirements, the marketing firm develops an appropriate plan.

However, beside all these, it is equally important to find a reliable firm that can meet your expectations.